OeNB Financial Literacy Evaluation Series: The do’s and don’ts of qualitative interviewing

Author: Katharina Felbermayr
Year: 2025

What needs to be considered when conducting qualitative interviews in evaluation research? Following up on the article “Qualitative research evaluation – how to get from first ideas to a final paper” (Felbermayr, 2024) published in the OeNB Financial Literacy Evaluation Series, this paper takes a closer look at the do’s and don’ts of conducting qualitative interviews. It addresses interviewers who have little experience in conducting qualitative interviews and are interested in learning about frequent sources of errors in interviewing. Its focus is on the subject areas of reflection, language and communication, interview settings and technology use. Moreover, it also discusses the additional considerations and methodological adjustments necessary for interviews with special target groups, pointing out, by way of example, the challenges that arise when interviewing children and people with disabilities.

The full report is available as PDF.